Week 4 question

Social media music video project

Referring to either the above website, or another you know of that employs
crowdsourcing, briefly discuss whether or not you think this is innovative in terms of
social media, produsage and crowdsourcing. Refer to concepts introduced this week
in the lecture and course resources. If you use another site be sure to provide a link in
your blog. Also make use of an image if possible. With screen captures, make sure you
note the URL where you sourced the image and, the date viewed, as part of your
caption.

The site that I am choosing to review is the site http://www.hotornot.com/ [Accessed 07 August 2011].

The concept behind the site is that a user can upload there photo where it is then rated on attractiveness by the general public on a scale from 1 - 10 (10 being the hottest or most attractive).

This site would have to be one of the first Web 2.0 crowsourcing sites. Starting back in the year 2000 it is a good example of a site that has evolved in design and features over the years. From its fairly basic beginnings of a simple photo rating system it has evolved into more of a online dating site where you can join up as a member and then potentially meet the people you are rating.

Evaluating the site using the Who What Why and How method. Who the site is targeting is the general population as most people do want to be attractive. The What or goal for the user it to obtain a good overall rating on their looks. Again with the Why the user is trying to gauge whether the general populace finds them attractive, and finally How is by uploading their photo into the online rating system.

Hotornot.com was extremely innovative for its time an lead the way for many spin off and copy cat sites. In 2007 it was sold for an alleged 20 million dollars (Bryce Durbin 11/2/2008 techcrunch.com)

HOT or NOT. 2011. HOT or NOT. [ONLINE] Available at: http://hotornot.com/..
[Accessed 07 August 2011].















References

HotOrNot Apparently Very Hot: Acquired For $20 Million | TechCrunch. 2011. HotOrNot Apparently Very Hot: Acquired For $20 Million | TechCrunch. [ONLINE] Available at: http://techcrunch.com/2008/02/11/hotornot-apparently-very-hot-acquired-for-20-million/. [Accessed 07 August 2011].